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   Wayfinding Presentation by KMA Designs

   discussed

   KMA Designs (Barbara Martin and Dave Posick) presented an update on the City's wayfinding signage project, reviewing the sign inventory, entry points, destinations, and proposed design concepts. Council provided direction to abandon the existing 'live, work, play' branding/font for permanent signage, agreed the water tower background colors and palm tree imagery were acceptable, and discussed adding wayfinding signs at additional county/state-controlled locations including Indiana Avenue, Plathe Road (Gray Preserve), and Green Key Road for Gulf access.

   • consensus:Council agreed not to use the existing 'live, work, play' branding/font in the permanent wayfinding signage program. (none)
   • direction:Council directed staff/consultant to keep the proposed water tower background colors and palm tree shadow imagery as acceptable design elements. (none)
   • direction:Council directed staff to pursue additional wayfinding sign locations with the county at Indiana Avenue, Plathe Road (Gray Preserve), and Green Key Road. (none)

   📍Green Key Road at Route 19📍Indiana Avenue (off Rowan)📍Main Street and Rowan📍Plathe Road📍Route 19 (US 19)🏢FDOT🏢KMA Design🏢North Bay Hospital🏢Pasco County🏢Robert K. Rees Park👤Anthony👤Barbara Martin👤Dave Posick👤Jeff👤Judy👤Michael👤Ms. Manz👤Robert#Bird Sanctuary#Gray Preserve#Harbors Redevelopment Plan#Route 19 island/median project#Trouble Creek#Wayfinding Project

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   [00:01:24] is talking about wayfinding, Ms. Manz. It is, Mr. Mayor, and although we've [00:01:28] informally met our guests today, I wanted to formally introduce them. We [00:01:32] have Barbara Martin with us from KMA and Associates, and Dave Posick, and we also [00:01:39] had Anthony, but I think he'll be back and join us later. The wayfinding [00:01:47] project's purpose is to establish consistent and uniform signage throughout [00:01:53] the City of New Port Richey. Additionally, to remove excess [00:01:57] information and create a clear visual environment. In that respect, we have been [00:02:03] working with KMA Design since January of 2016, and they have performed a good [00:02:11] number of tasks that prepare us for an improved signage program with [00:02:19] proposed locations. The most important phase of our work has been in design, and [00:02:26] we've been working on that since May of 2016. The purpose in large part tonight [00:02:32] is to bring you up to date on our design efforts and gain your input on design influences and options so that we know how to go [00:02:45] forward with the project. And I'll turn it over. Yeah, what I would like to do [00:02:51] tonight is just quickly take you through kind of our process, the analysis to date, [00:02:56] and then let you look at some of the generational design concepts that have [00:03:01] come up. Working with the committee, their focus and maybe your focus has been at [00:03:07] two different areas, so we want to kind of bridge that gap between what the [00:03:12] committee is looking for and what your perspective might be on this. So [00:03:17] initially, go ahead, Michael, if you can hear me. Michael, there you go. [00:03:24] Yes, we can. Can you hear us? Oh, good. Okay. I don't know if that, will that move them? I can't, yeah. Okay, go to the next one. [00:03:34] You're going to stare at me the whole time? Okay. All right, so what we have, you know, we have a [00:03:40] combination of all different types of signs in New Port Richey, and the real [00:03:46] emphasis was let's get something that is new and progressive and really kind of [00:03:50] names who you are and brands you throughout the community, because [00:03:54] currently you don't have that. At every different juncture, you have something [00:03:57] that looks different. We've done several strategic reconnaissance missions, driving around, [00:04:02] trying to get a real flavor for the community, picking up all your signs, [00:04:06] locations, trying to understand what is here currently, and using the viewpoint [00:04:10] of the first-time or infrequent visitor, how you meander in and out of New Port Richey, what it is you see. Do you truly understand that you've reached the city [00:04:18] proper? You know, when is it that you're leaving? And so we've done a [00:04:22] photographic inventory, picked up, I would say, 98% of the signs that are around the [00:04:27] city and located them. Go ahead, Mike, I think we just kind of go through that inventory [00:04:30] quickly here. All right, so, and you can just keep going through it. So we have [00:04:35] points of identification for different destinations. We do have some small [00:04:39] directional signs, park signage, kiosk signs. So again, when you see them all [00:04:44] next to each other, the variety of sign types really kind of jumps out at you [00:04:48] because there's an inconsistency. So then we looked at the water tower, which is a [00:04:53] good opportunity to actually place some signage and give you, again, another brand, [00:04:58] but there is a lot of visibility for this from a 365 degree, 360 degree, viewing [00:05:07] point. That's five degrees. Everything's bigger in Pittsburgh, right? If you use [00:05:13] the top of it, it is because the plane's going over top. Then looking at this, [00:05:18] this is just primarily locations of all the signs and what we provided with our [00:05:23] sign committee was, there's a number associated with the photograph. So then [00:05:27] again, it becomes a recording device for us as well as a demolition plan for you [00:05:32] when you go into actual construction. A fabricator will be able to bid on this a [00:05:38] little bit better because they actually know what they're removing. Go ahead, [00:05:43] Mike. Again, this is the inventory, and you can just flip through these quickly, [00:05:50] but these all relate to that location plan. So there's, you know, quite a few [00:05:54] signs here, even though it seems like there's some lack of wayfinding. There is [00:05:58] a lot of signage, not that it all is actually serving or functioning, and I [00:06:03] think the fact that there's such a variety, people have a tendency not to [00:06:06] look at it at all because it just kind of blurs into the environment. [00:06:10] So you think it gets lost on a consistent basis? [00:06:13] Yeah, especially some of the ones that are, you know, just the green ones, or you [00:06:17] have to also look at what the background is. So we have a lot of green, a lot of [00:06:21] nature, but if it doesn't contrast with it well enough, it becomes a problem. [00:06:28] Scale, how high off it is off the ground. So entry identification, Mike, go ahead. So [00:06:37] then we looked at what are the portals into the city itself. So what are the [00:06:41] main destination, entrance points, secondary, tertiary, and orient me to [00:06:47] where, what we're looking at, because I can't see the street names. North is to the left, if I could offer that. [00:06:54] North is to the left? Yeah, so if you rotate. Barbara, sorry, you cut out. Can we move? No, you can stay on that for a second. [00:07:01] Isn't that, that's Route 19 where the large yellow circle is on the bottom? The turquoise circle right above the [00:07:07] entity identification signage, that would be the bridge on 19. You're going right, [00:07:12] you're heading south. Can you rotate that map, Michael? [00:07:19] I, perhaps. Oh yeah, which one? Oh, sure, yeah, okay. Is that good, north, south? Yeah, right here is 19. Okay, and then go to that next slide, which [00:07:37] shows Rowan. And then this is just an enlargement, but this becomes a, a [00:07:44] difficult intersection to actually see that you can turn left onto Main Street. [00:07:49] So at one point we met with the county and the Department of Transportation and [00:07:53] talked about these two locations here, because both of those are kind of off of [00:07:58] your property, but necessary to direct into the city. So we had a very [00:08:03] cooperative meeting with those two entities, and it looks like they would be [00:08:08] willing to put two wayfinding signs there, a pathfinder. So what we would need is... [00:08:12] And there's also, there's also two others, because that's east, we call that East [00:08:17] Main, only because it's a brand new road that has the median, has the median, turn [00:08:24] median, without all of the parkway upgrades that the county does. Right. But [00:08:31] the other one, and you're there if you're going north, is the one at Indiana. It's [00:08:38] just a little further up Indiana, which takes you down to North Bay Hospital and [00:08:43] to, and to the rec center, and then even bridges over where you could get to the [00:08:50] police department. But there's, but, but all there is there now is a rec center [00:08:55] sign and a big H that tells you the hospital. Now if you come south, at Plath, [00:09:03] where you got the convenience store, we, in the interim, probably right after or [00:09:11] in the midst of you getting the assignment, on Plath Road, is where we [00:09:16] have our entrance to go into the Gray Preserve, which is a city, which is a city [00:09:21] park that we've expanded. There's extremely poor signage coming north, [00:09:26] there's a little sign that says Gray Preserve, and then there's one says Bird [00:09:30] Sanctuary, and there's nothing going south. So there, those are two other in [00:09:35] element areas on Rowan that obviously, and because the county gave us ownership [00:09:43] of Plath Road down there after the fact, but those two others come into play. So we [00:09:48] should talk to them about those three points, and it, I mean, the other two [00:09:51] besides this. And the bigger one is, as we talk a little bit further, is, is if we [00:09:56] are going to do some directionals, you know, rec center, blah, blah, blah, that we [00:10:04] might not highlight some of our, our major business since the hospital. You [00:10:11] take the big blue one off, but you got, so, so there's some crossover, but that's [00:10:15] down the road. But those are the other two. Since you were on Rowan and Main, [00:10:19] those are really the two other key points getting into the city. [00:10:29] Further east point, off of, all off of Rowan. The entry points we've identified, the [00:10:34] issue we ran into here was where that first purple dot is on the right, it was [00:10:38] outside of city property, and so you're looking for something that's an off [00:10:41] premise sign. Would the county or would the state allow you to put a sign not in [00:10:46] your property that identified that was how to get into the city? So that's what [00:10:50] sparked our conversation where the representatives were there. Would it be [00:10:53] okay if we looked at doing that? They seemed amenable to allowing that to [00:10:57] occur to help direct traffic in. So you have traffic, you would be able to sign [00:11:02] something in true direction that you're traveling versus something that's on the [00:11:06] side that you'd be driving by and saying that, oh, I need to turn here to go left. [00:11:09] Right, so if they're, if they were receptive to the one right there at [00:11:13] Main and Rowan, I'm sure they'd be receptive to the Indiana and definitely [00:11:16] the Great Preserve as well. [00:11:23] ...time when we were widening the road, they've had a turnover of staff and they're very [00:11:29] progressive minded folks. I think they're... Well, part of their leadership was here on [00:11:35] Thursday night who retired, and he, he, he, the administrator at that point in [00:11:42] time and his, and the, and in his, his experienced long-term assistant county [00:11:50] administrators out there, yeah, they, they weren't as amenable to try to, try to [00:11:56] bridge those opportunities. Thanks for reaching out to them. Okay, Mike. [00:12:05] And then again, just looking at some key entrance points and traffic counts [00:12:11] coming along Route 19 if you're coming from the western side into the city. So [00:12:16] taking all this into consideration, and one of the things that we did talk about [00:12:20] on 19 is that the scale of these signs have to be much larger than anything [00:12:24] that you might see on Main Street or some of the secondary roads based on [00:12:28] number of traffic lanes, rate of speed, that sort of thing. Yes, speaking of 19, I [00:12:33] don't want to get too deep in the weeds as to where we're putting every single sign, [00:12:36] but we have one gateway to the open Gulf of Mexico, which is Green Key Road. Is [00:12:41] there plans currently for a sign at Green Key Road on 19 to let people know [00:12:45] you can go out to a park on the Gulf? I can't answer that off the top of my head. Do you know that? [00:12:51] Well, most of that's a county park. Most of it, most of it, Robert K. Reese, is a county park. And we own the [00:12:59] vacant land. We own the stuff to there, but obviously, yeah. Whether we work with the [00:13:04] county on the sign or not, I just, I just think that's very, very important. You [00:13:08] know, we just switch us to Gulf Coast Highway, right? And people don't know how [00:13:11] to get to the Gulf. That's the only Gulf access basically between Tarpon Springs [00:13:15] and Hudson. I don't think it is either. Jeff, what was the name of the road? Green Key Road on 19. [00:13:23] There's a county park at the end. We own land on the right, and [00:13:26] Kelsman Phillips is right. It's a county park. But whether the city or [00:13:30] county pays for it or we split it, I just think it's extremely important that, you [00:13:34] know, that there's a neighborhood down that way that has really become very [00:13:37] dilapidated, unfortunately. And it's, it's such a beautiful park. And, you know, [00:13:41] people go down there and launch their kayaks. It's a, it's a small park, but it's all we [00:13:45] have as far as Gulf access. It's the first, it's the first major cut. If you're at [00:13:50] Main Street 19 and you're going north, you come and you've got, and I'll give [00:13:55] you some, you've got the wing house, and then you got the little hotel, and then [00:14:01] across the street you have a real estate office and a shopping center. And that's [00:14:08] that, that's the first one. But it's like, it's like a, maybe a tenth of a mile, so. [00:14:13] Do you want to bring attention to the park or just the access to the Gulf? [00:14:18] Access to, I mean, either way. I just think it's important. People drive down 19 and [00:14:22] we're trying to create this harbors redevelopment plan and let people know [00:14:25] you're near the water, yet people drive down 19 and have no idea you can take a [00:14:29] ride there and be on the open Gulf and three-quarters of a mile. [00:14:34] Absolutely. [00:14:35] One of the things to keep in mind, though, with 19 is you've got a lot of setback. [00:14:39] So the state has created sort of a, whatever you want to call it, a meridian on [00:14:43] either side of the road that pushes things back. So we've got to get outside [00:14:46] those setbacks. We're not going to be able to come inside it. So we talk about [00:14:49] directionals, anything that's ground mounted can be difficult to see. So we [00:14:53] have to think about being able to elevate when we push out there to the side. [00:14:56] It would be elevated. It would be elevated because that's where people's eyes are [00:14:59] when they're driving. [00:15:00] If you go out there right now, we're in the middle of doing excavation because we're working [00:15:06] on doing three islands on 19, one over the bridge, one at Main Street, and one down in [00:15:16] Trouble Creek. [00:15:18] Those are our three. [00:15:19] We got other groups in and around us that are rocking and rolling whatever they think [00:15:23] they want to do and all that, but we got our money up front and we're working on those. [00:15:29] Of course, anybody that's been here for the last two or three years has a longstanding [00:15:37] visceral relationship with FDOT at the moment, because it took them forever from county line [00:15:42] to county line to do all their turning elements. [00:15:48] We may need a messenger or two trying to work out what those might be once we identify them. [00:15:55] Hi, Michael. [00:16:00] Then we came up with locating all of the parks. [00:16:04] Now as you said, they may not all be on there. [00:16:06] It's a little difficult to read that for me from here, but again, this was our first blush [00:16:10] with the sign committee trying to figure out primary destinations, secondary destinations, [00:16:16] and then kind of tertiary. [00:16:17] And the reason that we do that is because we can't put everything on a wayfinding sign [00:16:21] or it doesn't function. [00:16:23] So you want to keep it tied into three, at most, four messages per sign panel to kind [00:16:30] of take them to the macro to the micro, so get them into the city and then start to branch [00:16:34] them off into some of these smaller destinations. [00:16:42] As with the park signage, then these were key pedestrian locations for kiosks or maps. [00:16:49] So these are, again, suggestions at where these should be located. [00:16:55] Next, Mike. [00:16:59] One of the first things that we did was we talked to Robert about he was going to be [00:17:04] painting the water tower, so maybe how that might be enhanced during that process. [00:17:10] So the next image, Mike. [00:17:13] So one suggestion was, you know, if you're going to do it now, this branding on here, [00:17:17] I don't know if that's going to stay, but we use what you currently are utilizing on [00:17:22] this. [00:17:23] And then just looked at taking a, you know, kind of a tropical paint color and then adding [00:17:28] in some shadow images of palm trees so that not only does it identify who you are a little [00:17:35] bit more graphically, but at the same time, it kind of highlights that Florida appeal. [00:17:41] One of the problems with that brand is it's very difficult to read because of the way [00:17:46] the O and the R's are put together. [00:17:48] So, I mean, those are large letters, but if you look at them, they start to run into each [00:17:52] other. [00:17:53] So where we've used it in some of the other concepts that we'll show you, we've kind of [00:17:57] opened that up. [00:17:58] If that's something that you're married to using, it's not going to work necessarily [00:18:02] in signage. [00:18:03] It needs to be kind of spaced differently. [00:18:06] If that's the case, since ultimately we want to get to a solution point tonight, can we [00:18:14] talk collectively? [00:18:16] Because if we decide that that isn't the font type or the layout type, even though it was [00:18:23] introduced in our website a couple of years ago or whatever. [00:18:25] No, I want you to do that, yes. [00:18:27] Because that might resolve us of taking 15, 20 minutes of your presentation. [00:18:34] You can use the background colors. [00:18:35] You can do all the conversations you want. [00:18:37] But if this isn't what we want to be today, that's what we were in 2011, 2012, different [00:18:46] city manager administration. [00:18:48] The website back then was horrendous. [00:18:51] It was improved. [00:18:53] It's still not as functional as every American in New Port Richey wants it to be because our [00:19:01] technology hasn't stayed in tune because we're behind it. [00:19:05] Nobody can come off their iPhones or their iPads. [00:19:08] So my question is, collectively as a group, to talk about if that's the presentation of [00:19:17] New Port Richey that you want. [00:19:19] If it's not, then take it off the table right away. [00:19:23] Let's don't waste the brain cells of going through that. [00:19:27] The color schemes and some of the background elements, those are fine. [00:19:33] Because you're also going to show us a block letter form, I believe. [00:19:36] So here we are going back and forth. [00:19:39] If you guys say, no, we don't want this, then that makes life easy. [00:19:42] We move forward. [00:19:43] That's the thing. [00:19:44] At the end of the day, we're going to have to make a decision. [00:19:48] We're going to ask the public to comment. [00:19:50] They're going to tell us all the things that we ought to be doing and squirreling us here, [00:19:54] stopping here and going over there, all that. [00:19:56] And I appreciate that. [00:19:57] But at the end of the day, we've been moving down the road on a number of different angles here. [00:20:02] And if this isn't what we believe we want to portray moving forward, let's just say that right now, [00:20:10] and then we can move to the other component parts of your presentation. [00:20:13] Mercifully, it's not on the mobile version. [00:20:16] I am not particularly wed to that font style. [00:20:21] I'm not either because of the graphic challenges that you have. [00:20:24] And it ages very quickly. [00:20:27] And part of my oversight goals on not only the wayfinding, but the signage, [00:20:32] was to have something that would transition for possibly from sign material five to seven years [00:20:41] and then let some other group five years out or six years out that are going to be up here [00:20:48] and go through this whole dynamic. [00:20:50] Material should last 10 to 15 years. [00:20:52] Well, I understand. [00:20:53] But, you know, everybody will tell you what they like and don't like in five or six years because, you know. [00:20:58] What do you mean five or six years? [00:21:00] Well, you know, I'm trying to be optimistic, Judy. [00:21:03] But, you know, they'll tell us the day we put it up they don't like it. [00:21:07] But it will be 99% better than what we have today. [00:21:12] So my question is, and I think the mayor mentioned it, [00:21:16] I'm not overly enamored or want to embrace taking that up and down and only because of my age. [00:21:27] At this point, I liked it when it came out. [00:21:30] It was different. [00:21:31] But what it reminds me of now is the Flintstones. [00:21:36] And I don't think that's – I'm sorry. [00:21:39] I'm trying to – if I can give you an analogy or something to tie it into, it's a great element. [00:21:45] It works okay. [00:21:46] But, to me, that isn't where we want to be with New Port Richey, [00:21:52] at least for the next five to seven years in trying to make the pivot [00:21:57] and rebound from all the challenges we've had. [00:22:00] One of the things that I always like to discourage is when we get a brand, [00:22:05] because brands are trendy and they change, [00:22:07] and is not to use this because I believe the sign program is going to outlive anything that you do. [00:22:13] So you guys may come up with a whole new concept tomorrow. [00:22:16] But do we always want to have to bring that into the signage program? [00:22:20] I say no. [00:22:21] This is great on your website. [00:22:22] This stuff works on business cards, however you want to use it on print material. [00:22:25] But from a signage, which is a more permanent aspect, [00:22:29] I think we need to stay away from some of these trends. [00:22:32] So this is really more illustrative of why it doesn't work than why we would suggest it. [00:22:38] But if the idea is that you like the background and how to have this thing painted [00:22:44] so that it stands out a little bit more on the palm trees, that gives us good direction moving forward. [00:22:49] Yeah, the background's fine. [00:22:50] Okay. [00:22:51] Well, no, that's a very good point, too. [00:22:53] And I want to leave here tonight, I don't care if we leave at midnight or what time it is, [00:22:56] with a design that we're all okay with. [00:22:59] I mean, that's the goal for me tonight is to get this moving. [00:23:02] We've met on this once. [00:23:04] We weren't 100% thrilled with the design. [00:23:06] We'll get into a more detailed discussion. [00:23:09] But I agree with what you just said. [00:23:11] I don't think we need to live, work, and play on our signs. [00:23:13] I think it's trendy. [00:23:14] I don't want to look at it in five years. [00:23:16] It's great for websites, great for advertising, certain promotional things. [00:23:20] But I agree with you, so thanks for bringing that up. [00:23:22] Okay. [00:23:23] All right, Michael. [00:23:25] And then these are just kind of the – if that yellow dot in the center represents the water tower, [00:23:31] then you kind of get an idea of that large visibility area that you would have. [00:23:35] So then there are four photos that are coming up that show these three – [00:23:40] or these four areas if you look towards it. [00:23:42] Next slide, Mike. [00:23:44] Well, I guess we don't have that. [00:23:46] They were there before. [00:23:48] They were there before? [00:23:49] Okay. [00:23:50] They were prior to that dot. [00:23:51] All right. [00:23:52] Destinations. [00:23:53] Let's go. [00:23:56] So, again, now we have our menu of what our key destinations are here. [00:24:01] So the red being primary, and then we have secondary, and then also the tertiary. [00:24:07] So, again – [00:24:08] We worked within the committee to define those destinations, too. [00:24:11] So if you get into a conversation about something's not on there or something is on – whatever it is. [00:24:16] I mean, it was a – [00:24:17] We understand completely that you were given direction. [00:24:21] Okay? [00:24:22] We didn't do charrettes. [00:24:23] We didn't do the rock and roll shows. [00:24:26] We didn't do all that other stuff. [00:24:27] We understand that you've been given directions a couple of different ways, [00:24:31] and that was the whole reason for us to get back with us tonight [00:24:36] so that whatever directions were there, whatever ones are out there, [00:24:40] and whatever we have on our mind, maybe we get to a common point in the middle of the road. [00:24:45] I don't know. [00:24:46] I agree with you. [00:24:47] Because I think what's happened is it's like when you go car shopping [00:24:50] and you've looked at every single brand there is, and then you don't know what you want anymore. [00:24:54] So we've come from this area to this, and I want to try to bridge the gap somewhere in between, [00:24:58] and I think we have some new concepts to show you tonight that might do that. [00:25:04] So let's hope that we – as you said, we can come out of here with a good compromise, [00:25:08] and everybody will be pleased with it. [00:25:10] Can I ask a question? [00:25:11] So those places are places that there will be signage as to what kind of signage – [00:25:16] Back up, Michael. [00:25:17] Back up one, Mike. [00:25:19] So it'll be – this is – not only will those things be identified, [00:25:24] but also those messages will be on the directional signage to get you to those points. [00:25:28] We have to look at a hierarchy for every one of the messages, [00:25:31] so you can't – a sign that has 25 messages will be invalid. [00:25:35] I mean, you won't be able to read it. [00:25:36] So with a limited amount of messages, we want to be able to determine what are key [00:25:40] that we want to be able to find from a broader basis [00:25:42] to what is something that is a secondary or tertiary that we're more interested in [00:25:45] just when you're in that nearby vicinity. [00:25:48] Don't you want to go from the perimeter, and you want to tell them you're coming to New Port Richey, [00:25:53] and then you want to stage them into those – you take them from one sign to the next, [00:26:00] which stages you to the next destinations, [00:26:03] because if you already passed where you want to be, it's already there, you know, [00:26:07] and you're not going to turn around. [00:26:08] There's a handoff on the breadcrumb track. [00:26:10] So you won't have all those, but you'll have maybe three or four on each one [00:26:14] that point you in the direction, but it gets you to the inner core. [00:26:18] So this map is just showing where those locations are, [00:26:22] but not necessarily where signage will be. [00:26:24] Correct. [00:26:26] Okay, Mike. [00:26:35] These are parks, right? [00:26:37] Yeah. [00:26:38] Yeah, these are parks and trails. [00:26:40] So, again, we kind of took those into consideration also with regard to wayfinding. [00:26:46] It's not just those typical destinations, [00:26:48] but it's also the recreational ones and more of the natural environment. [00:26:53] Okay, Mike. [00:26:56] All right, so then we got into, next, existing brands, colors, and fonts. [00:27:01] So this is what we had to kind of springboard off of, [00:27:07] and it's difficult from my perspective because it's not a tropical color palette. [00:27:12] It's very primary colors. [00:27:15] The fonts are, again, questionable on this. [00:27:18] So our next image then, we kind of went, all right, if we use the New Port Richey image. [00:27:25] Next one, Mike. [00:27:30] These are color palettes that we've established that you would not look at all of them at once, [00:27:35] but if you used anything with an accent color, how those would come into play. [00:27:39] They're very kind of Florida-esque, [00:27:42] but yet there are some that have a deeper tone to them that would give you a little bit more contrast. [00:27:46] So those are some of the things that we look at. [00:27:49] The next one, Mike. [00:27:51] Barbara, while you're there, unfortunately you missed one. [00:27:56] You missed one sign element. [00:28:01] Can you ask him to go back? [00:28:03] Go back one, Mike. [00:28:06] Those are all historical ones, and then we have a couple others. [00:28:11] We have this one that's in City Hall. [00:28:13] Oh, I never saw that. [00:28:14] Well, it's on the landing. [00:28:15] I understand that. [00:28:16] I'm just saying that, you know, some are on our existing signs with the medallions. [00:28:22] Some are on our street signs, but this one, obviously, is one that a lot of people see, [00:28:31] and it does bring in – if you go to your next – is it Michael? [00:28:35] Yes. [00:28:36] If Michael goes to his next slide on your color palette, if you take out the seal, [00:28:41] you pick up some of your elements. [00:28:44] Right, and the palm trees are part of that as well? [00:28:47] Okay, good, because I think we – [00:28:50] I didn't draw those. [00:28:51] I can tell you, Barbara, I didn't draw those. [00:28:53] I don't know. [00:28:54] I don't know. [00:28:55] I didn't. [00:28:56] I know that. [00:28:57] Okay, next, Mike. [00:28:59] All right, then we looked at icons. [00:29:02] So what would make sense in this area? [00:29:05] Is it the pelican or some sort of a natural bird? [00:29:08] Is it boating? [00:29:09] Is it the palm tree, which – what I've just looked at that you have there, or seashells? [00:29:14] And some of those get to be a little bit too much the gulf and not so much your community. [00:29:19] So, you know, the palm always seems to be a good icon that stands out, [00:29:25] and it also looks good not only in color but in shadow. [00:29:28] So it's evident what that is, whereas another image may not be so clear. [00:29:32] Next slide, Mike. [00:29:35] Barbara, just so you know, some folks are going to offer to you the river. [00:29:39] Mm-hmm. [00:29:40] That's why we didn't put in, like, a big yacht. [00:29:42] No, I understand. [00:29:43] But some people are going to – not so much the boat to be in the gulf, [00:29:46] but people are going to talk to you about the river. [00:29:48] The river. [00:29:49] Because everybody will give you the five highlights of New Port Richey. [00:29:52] And that's why. [00:29:53] We've got a nonprofit hospital. [00:29:55] We've got a downtown. [00:29:56] We've got a river running through us. [00:29:58] Because every time they want us to compare – [00:30:00] ourselves to Dunedin, and to land, and all those people, they don't have that element. [00:30:05] The palm tree, and then obviously, from a standpoint of if you're looking for an icon. [00:30:13] Also, I think that we're missing a piece here. [00:30:28] Can you hear us? [00:30:29] Can you hear me? I'm sorry. [00:30:30] Okay, I thought we lost you. I'm sorry. [00:30:32] We're okay. [00:30:33] Can you hear me through the mic? [00:30:34] Yes. [00:30:35] Can you hear her speaking, Michael? [00:30:37] Hello, Michael. Can you hear me now? [00:30:40] Yes, it's a little choppy, so we have someone here deciphering. [00:30:45] Okay, well, what I was saying is one of the pieces I think that we missed on the four pictures that we just showed, which were iconically Florida, [00:30:52] the pelican, and the boat, and the shells, and the palm tree. [00:30:56] I mean, specifically for our city, we have a rich history that dates back to the 20s, which incorporated the idea that we wanted to be Hollywood of the East. [00:31:06] We've got a historic theater. [00:31:07] We've got a historic building. [00:31:09] We're building on that, and I don't know what images necessarily, but I think that we need to define our city through that. [00:31:18] Right, and that was one of the things that we talked about because I know you have the movie stars of old and the silent pictures and all of that. [00:31:27] So we always like to come in and look at what's the history of the community. [00:31:31] Do you want to stay with that history, or do you want to move forward into something that's totally different? [00:31:36] So that was some of the items and ideas that we talked with the committee about kind of figuring out what our balance should be on that, but you're correct. [00:31:45] I mean, Judy has a good point, but I appreciate you all being here tonight. [00:31:51] I'm learning a lot by just having you here, and I think after the first meeting, I went back and looked at this, [00:31:56] and I think personally I was expecting too much, and I'm looking at all these different proposals. [00:32:02] I was looking over with my wife earlier today and last night, and she made a point. [00:32:06] She's like, there's only so much you can put on a sign. [00:32:09] There's only so much, so we want to do all this, this, this, and this. [00:32:12] There's not that much room. [00:32:13] I mean, as far as the historic aspect, I'm looking at just page 26 here, and this has a little different. [00:32:22] The bottom of the signs have like little swirly metal things to me. [00:32:24] That brings a little bit of that historic aspect era into it, so there's things you can do with that aside from the print as well, but Judy has a good point. [00:32:34] But then, you know, how do you put history on a sign when you're trying to show people where you're going and where the park is as well? [00:32:40] But just little things like that with the actual signage itself, I think that brings a little bit of that history in there as well. [00:32:46] And I think you'll see that evolution in those concepts. [00:32:51] The next slide, Michael, will start the designs. [00:32:57] We have a conclusion. [00:32:59] We can probably quickly go over those. [00:33:01] Yeah, so what we want the signage to do is really kind of create a sense of place, which means you've identified those boundaries, [00:33:08] and any time that you're within the confines of the city of New Port Richey, that that reiteration of color palette, fonts, sign types, [00:33:18] occurs over and over again so that you don't kind of blend into your neighbors, and it's just like as you've got the logo on your street signs. [00:33:26] You've made that crossover that, you know, yes, you're in our community. [00:33:29] It's the same idea. [00:33:31] And then the directional signs, again, leading from the macro to the micro, lead to a destination, [00:33:36] but it's also just as important to pull somebody back out again. [00:33:40] So it's one thing to get them there, but you have to get them back out. [00:33:44] Identifying all the entrances and points of interest. [00:33:47] Replace the existing signage system for uniformity. [00:33:50] So, you know, if one sign stays that's of a different genre, it might not translate as well as just replacing them all. [00:34:00] There's a lot of obsolete messages that we need to look at, making sure that the new messages and locations are accurate. [00:34:07] And also provide decisions. [00:34:09] At each decision point, provide a sign, because if we drop off somewhere halfway down a roadway [00:34:16] and we assume somebody knows they're supposed to keep going, but yet there's an intersection, [00:34:21] it's always good to reiterate and reinforce exactly what they need to do to find their way, [00:34:26] particularly for those who aren't familiar with the area. [00:34:29] Okay, Mike, move forward. [00:34:33] Keep going. [00:34:34] These were the original designs that I think we presented to the committee. [00:34:39] You may not have even seen these. [00:34:41] But when you look at this, we took a plate off of the logo that we had talked about earlier, [00:34:47] and then behind those letters, those were illuminated letters, there was a perforated metal panel. [00:34:52] And I think Robert was the one who brought up the question, he goes, [00:34:55] why do you have snowflakes on the sign? [00:34:57] I said, I don't have snowflakes. [00:34:58] You have a snowflake in your logo. [00:35:00] Don't give it to Robert. [00:35:01] Was that you? [00:35:03] If you see where it came from, I'm like, well, you know what, that is a good point. [00:35:07] So this was the first concept. [00:35:09] Next one, Mike. [00:35:13] Then we took the same kind of idea, but looked at now we can pull maybe some palm trees in, [00:35:18] a totally different color palette. [00:35:20] A lot of the surrounding areas here are using the teals or some of those more tropical colors. [00:35:26] So we thought if we use something that has a sunset feel versus something that looks, you know, [00:35:32] kind of more trendy or art deco-like, maybe that was an idea. [00:35:36] But again, we're still playing with that logo and looking at maybe a softer wave. [00:35:40] So then the next suggestion was, and again, this is working with our smaller group, [00:35:45] let's change the colors to the teal and the green. [00:35:48] So this was kind of like, all right, the next step in the right direction. [00:35:53] As you can see, the messages on the pathfinders, [00:35:57] the Manual for Uniform Traffic Control Devices, which is federal, [00:36:01] has mandated how we have to identify destinations on pathfinders for cities, [00:36:07] where the arrow placement goes, how those things are broken up. [00:36:11] So that's not just something that we decided is how it should look. [00:36:15] It's something that's mandated as well as what the font has to be. [00:36:18] So the font that you have on your gateway signs or some of those more just kind of creative boundary signs [00:36:24] will probably not match what's on the directionals, only because the directionals is very straightforward, [00:36:30] and it has to be a sans serif font that will function from more of a vehicular standpoint for safety. [00:36:37] Okay, Mike. [00:36:38] On those signs, for instance, where it says public parking. [00:36:41] Go back, Mike. [00:36:42] Well, that's okay. [00:36:43] It's going to be the same question. [00:36:45] Are the written information on both sides? [00:36:48] And if so, what happens to that public parking sign? [00:36:51] It depends on where it sits. [00:36:53] So the pathfinders, for example, more than likely are only one-sided, [00:36:57] because you always want the side on the side of the road where your vehicle is. [00:37:01] So you wouldn't want to have a sign across the street with messages. [00:37:05] So we'd look at probably the back of those are blank in most applications. [00:37:09] The parking sign, if it's perpendicular to the entrance, let's say, into a parking lot, [00:37:13] it would definitely be a two-sided sign. [00:37:16] So each one of the signs where we've placed it would take that into consideration. [00:37:20] Okay, Michael. [00:37:23] So then we had another option. [00:37:25] Well, maybe if we took the New Port Richey logo and we made it, you know, white in the face at night, [00:37:30] it would illuminate, but at the ends of the letters would all be in different colors, [00:37:34] and we'd kind of simplify the color palette, use a travertine stone. [00:37:38] And this one then, let's move into the next one. [00:37:43] Then we had our first round of revisions. [00:37:46] So working again with our smaller group, let's take out that snowflake type of look, simplify this. [00:37:52] You can see how this starts to get pared down. [00:37:54] We took out the wavy aspect of it at both the main entrance sign and the pathfinder signs. [00:38:00] I should also note to you that that vertical element, that would be used in different heights, [00:38:06] but on smaller roads where we don't have tons of setback room. [00:38:11] So, you know, there's kind of a hierarchy even for your gateway signs, as I showed you on the site map. [00:38:16] So the largest one, of course, maybe you want to use illumination at those points [00:38:20] where your key entrance points into the community, [00:38:23] but you also want to identify on some of those smaller secondary roads, [00:38:27] and that's where we would look at something more vertical. [00:38:30] Even coming off of 19 on the main street, where we have kind of a large, you know, [00:38:35] four lanes of traffic and an island, maybe those need to be on either side so they act as a gateway [00:38:40] because we don't really have a lot of land mass to put something that's very large at that location. [00:38:46] Okay, Mike. [00:38:50] Then this is, again, a kind of a pared down version of the other concept. [00:38:56] We've changed that teal to more of a blue and left the palm tree idea in the background, [00:39:01] but I've also then taken out that starburst. [00:39:06] We've opened up the type slightly on the New Port Richey, kind of playing with that font, [00:39:11] but giving it a little more visibility by adjusting it. [00:39:16] So, again, you can see that each time we've been making requests to kind of make these a little bit more straightforward, [00:39:24] you can see the evolution as the colors are changing and some of the design features in them. [00:39:29] Next, Mike. [00:39:33] Same thing with that other one that had kind of the deep blues and the sunset colors, the same thing. [00:39:38] So now it's become more streamlined. [00:39:40] Next, Michael. [00:39:44] With this one, we played off more using a different type of almost like an antique teal or a sea foam, if you will, [00:39:52] and then took all of the alternate colors on the end views of those letters and just made them all the same color palette [00:39:59] and then softened some of the curves and things on those individual sign panels. [00:40:05] Can you explain that first? [00:40:08] Is that what you're seeing floating in the air there? [00:40:10] Yeah. [00:40:11] Yeah, what we're trying to show you, so you would look at that and you would see those letters on top of the wall at the bottom [00:40:16] where you see them in white. [00:40:18] The image above is just kind of a torqued, turned view of it so that if you were looking at the end of that sign, [00:40:26] you would see that the letters would have a teal end to them. [00:40:30] So you wouldn't see it looking straight on, but as you drove past it, you'd kind of get that skewed look, [00:40:34] and it's a little difficult to render that, so that was what the intent of that was. [00:40:39] Can you go back one? [00:40:40] Sure. [00:40:41] Michael, can you go back one? [00:40:44] I like that so far. [00:40:45] That's the one that I like the color, and you can actually read the stuff. [00:40:51] And it's really kind of taking off of your color palette. [00:40:55] Do we have to go down that frigging road tonight? [00:40:58] Gators? [00:40:59] Come on. [00:41:00] That's not orange and blue. [00:41:04] Look behind you. [00:41:06] It's kind of like that ceiling. [00:41:07] I know we're progressing. [00:41:09] For me, color is going to be the last decision I make. [00:41:12] But the two things that I like, if we're going to go with these themes, I like the palm tree background print, [00:41:17] and like I said, on 26, I like the swirly metal. [00:41:20] I think it gives it a little historic touch. [00:41:22] I like those two aspects of the sign. [00:41:24] And that's part of what I like about this one, because you've got the palm in the back, [00:41:29] and you've got the sort of lines under the lettering. [00:41:33] Yeah, that's perforated metal underneath those letters. [00:41:37] And the letters you can actually read. [00:41:39] Some of the others, if you're trying to drive, you're never going to make heads or tails of them. [00:41:44] And this could be illuminated in different ways as well. [00:41:47] I mean, once we get what your concept is, [00:41:49] we can explore those dimensional letters that light up the background at night and have a halo around them. [00:41:55] Do they face light? [00:41:56] Does the background light up, and then the letters go in shadow? [00:41:59] I mean, there's a lot of things that we can explore, [00:42:01] but we have to get through the step tonight to then start to explore what other opportunities that we have. [00:42:08] Okay, Mike. [00:42:09] If we were getting input, I think it's the very first one that had the wave of that. [00:42:16] I kind of like that, if it conjures up the idea that we have a river that rocks. [00:42:23] Can you go back to the very first image? [00:42:26] Yeah, there you go. [00:42:27] No, not that one. [00:42:28] The one that had the snowflakes on it, I think. [00:42:31] That was one that had the perforated background. [00:42:34] Yeah. [00:42:35] I'm not sure that I—I just like that image. [00:42:39] It's certainly not the snowflakes. [00:42:42] And the fact that that bottom piece on all of the rest of the signage had no writing on it, [00:42:48] and I'm assuming that these would be placed more at the entrance to the city. [00:42:53] Would we not want to have something like welcome? [00:42:56] And, again, it's New Port Richey. [00:42:59] That's your preference? [00:43:01] We have that city and then the New Port Richey that's not our city. [00:43:05] Welcome, we've seen them established, we've seen them repopulated. [00:43:08] I love the established. [00:43:09] Yeah. [00:43:10] I mean, talk about your history. [00:43:11] Established 1924? [00:43:13] Absolutely. [00:43:15] Yeah. [00:43:16] So it's really your own preference what you would like on that. [00:43:19] We're open to any of those suggestions. [00:43:21] Did you have the board there to utilize as best fit? [00:43:26] And as far as that kind of curved piece of metal in the background, again, that would be uplit, [00:43:32] so at night it would kind of sparkle. [00:43:34] So, you know, it's difficult to render these to kind of convey all of it, [00:43:39] but I think having the discussion makes— [00:43:41] So is it consensus we'll get through all the slides [00:43:44] and then maybe we can each say maybe the two or three that we like, [00:43:47] and then we'll go from there, like the aspects that each of us like, and then go from there? [00:43:52] Good. [00:43:53] Okay, Mike, go forward and then back to where we left off. [00:44:00] Okay, next one. [00:44:03] All right, so then we were asked to become a little bit more traditional, [00:44:08] look at maybe something that's a little more historic in relationship. [00:44:13] Mike, is the color on this like a deep green? [00:44:15] It looks kind of black here. [00:44:18] Yes, the poles, I guess you could categorize that as a hunter green, [00:44:23] and then we have a little bit deeper green for the face panel. [00:44:28] Okay, and then when you see the one sign that has the palm trees on it, [00:44:32] that's the back of the sign, so as I said before, most of these signs are one-sided. [00:44:37] So if you do see the back of the sign rather than just seeing a big solid green mass, [00:44:43] you'd have something on it that articulated it in more of a creative way. [00:44:47] Now, this has really kind of changed that whole direction of what we were looking at previously. [00:44:52] So when we got to this point, yes, Mike? [00:44:57] The color would match the scroll, so it would be a... [00:45:00] painted kind of metallic aluminum on that back for the palm tree. Okay and then we [00:45:05] went with more of a traditional stone but it's very traditional you could [00:45:08] place this sign program really anywhere in the country. So what this does is it [00:45:14] takes you kind of out of that Florida vernacular and and except for the palm [00:45:19] trees and so it makes it pretty straightforward and then of course is [00:45:24] there any other color concepts with this one Mike? There we go. So then if you take [00:45:31] it and then you change the color you take it from that deep hunter green [00:45:34] which is more traditional. So you could this has a little bit more life to it [00:45:38] even though it maintains some of that traditional character. So a little bit of [00:45:43] a variety but you know it's really how simple just changing a color can make [00:45:47] something look so different. With the second panel the back panel we were [00:45:53] thinking of a chameleon paint. Which is what? What kind of paint? Chameleon it [00:45:59] was blues, white, silvers. As you kind of went around it and dimension in the [00:46:07] round it would pick up different lighting effects so it would go either [00:46:11] blue, white, silver pick up some different colors so there was some motion to the [00:46:17] back. Okay next. Then just again we're articulating different shapes on the [00:46:28] panels but maintaining some of that more Victorian sign base and straightforward. [00:46:35] Now if the smaller version that says New Port Richey in the center it does [00:46:39] have the palm tree on it that would be like on a really small road where you [00:46:43] don't have a lot of room at all but still identifies it. As does the main [00:46:46] sign as well which I kind of like. This one? Yeah the palms are here I believe [00:46:52] there it I can't see if they're in here or not but definitely in here so you [00:46:55] kind of see you'd have this primary, secondary, and tertiary with the sizes of them. [00:47:00] This one? Oh okay I gotcha. Yeah yeah but exactly we can highlight this a little [00:47:11] bit more do a look you know even if it's dimensional but again you start to [00:47:15] bring in that palm tree color palette and it doesn't matter what you do in the [00:47:19] future with the logo or the font or how you brand it that's pretty consistent [00:47:24] stuff that's you know it's you it's the area it's Florida and it doesn't say [00:47:29] that you know it's not trendy. Okay the next one Michael. Same thing different [00:47:36] color palette is this black? Yeah and I I really wouldn't recommend black because [00:47:42] even the greatest paint is going to start to get chalky near the water and [00:47:47] it's just not going to maintain that kind of luster that you would want. The [00:47:51] next one Michael. Then we were into our third round of revisions where I'm not [00:47:59] sure what the difference is on this but maybe you or Dan can highlight what [00:48:03] changed on this. Oh it's the font okay right so now the font got okay the font [00:48:13] and the simple okay the simplicity of the poles did you say yeah so the font [00:48:19] becomes a little bit more clear-cut and you can read much easier than you could [00:48:24] that New Port Richey kind of adaptation of your brand so I think that personally [00:48:30] I think this is leading in the right direction where it's something that's a [00:48:33] little bit more easy to comprehend as you're driving by it. The next one Michael. [00:48:38] Barbara this was a direct request from the sign committee I believe the font CG [00:48:42] Times. Okay next one same thing different colors the next one Michael again [00:48:58] different color palette but you know it's all kind of in that same family. The [00:49:03] next option is this black again yeah and okay next white gray oh dark gray okay [00:49:14] and then is this go into the green family again yes okay now this shape I [00:49:22] believe changed slightly doesn't it Dan? So this was the second option in the [00:49:29] previous revision of the blue I believe the signage committee asked to see it in [00:49:34] every color palette that we had presented. Oh the double stone base as [00:49:46] well okay all right so then I think we can go to what our next request was and [00:49:53] then okay so this is what you brought into this group all right so you guys [00:50:01] have seen this let's keep moving forward on this one now this one does say [00:50:05] established in 1924 so it just kind of shows you that as a variety again if you [00:50:11] have a one-sided parking sign would put those palm trees on the back side [00:50:14] depending on what the utilization is of it next Michael okay so then what we did [00:50:26] based on what your comments were what our sign committees comments were I'd [00:50:33] worked with Michael over the past week or so and what we tried to do is to come [00:50:38] up with something that is maybe bringing in two different directions and let's [00:50:43] look at some other concepts beyond what you've seen in the past and kind of [00:50:48] understand the evolution what we don't want to be is like we have we have one [00:50:53] opinion here and we have one opinion here and we don't want to isolate any [00:50:58] group we want to kind of bridge this together because typically our [00:51:01] committees are larger and it makes it you know we bring in three concepts and [00:51:06] there's more of a unilateral kind of process to it but what we don't want to [00:51:13] do is like these guys are happy you guys aren't and then we're kind of [00:51:16] yo-yoing in between so let's hope that we can kind of get there and make [00:51:19] everybody pleased with what some of these concepts are. Move forward. Would [00:51:29] you like to see the concepts we wrapped up the most recent version now? Yes. Okay [00:51:35] we're pulling them up. I can see them. Can you see it? We're trying to get full [00:51:42] screen here for you. All right so then what we did was kind of some pin [00:51:48] striping on this. We brought the stone back down to one level but we did an [00:51:54] icon of a palm tree that kind of sits at the top and has a little dimensionality [00:51:59] to it so that's kind of an adaptation again we're using that font for the name. [00:52:06] Does that tie the theme throughout? This through all the sign types? Because it [00:52:11] adds a little it adds some consistency and a lot of things that you we looked [00:52:17] at and after Mr. Starkey's comments from the last meeting wanting more we we all [00:52:21] saw some of the signs you did for Twilight Borough we saw the ones that [00:52:25] you did for that had the Texas star on the top and many of us obviously wanted [00:52:33] some a little a little uniqueness to it number one. Number two the sign [00:52:40] determining who we are and if that means that traditionally we've been the [00:52:46] gateway to tropical Florida that's what the motto used to be for the city of New [00:52:50] Portchie forever and that huh still is well I mean you know it depends on who [00:52:56] you talk to. Gateway to the garden on Grand Boulevard but yeah I agree so in [00:53:04] in my meetings with staff last week my thoughts were if we're going to bring [00:53:12] them to the to the entrance points on 19 or the access points to bring them in [00:53:17] then when they're in the city if they see a sign it would have an emblem and [00:53:23] it wouldn't have the seal no wouldn't have all that other stuff but bringing [00:53:30] in that palm tree concept or or or if that was a if you could dissect what a [00:53:36] river look like but I mean this and then you're banding on the outside and the [00:53:42] other thing was was to keep the uniqueness of the sign face not not not [00:53:49] to be box on the top and then wavy on the bottom because the one that you had [00:53:54] for Twilight Borough I mean you know it really caught your eye but over and [00:53:59] above that doesn't hold up well over time but mine was if they saw that as [00:54:05] they came to on 19 some way and they caught the emblem being palm trees or [00:54:13] however it was it would take you throughout so when you saw the signs you [00:54:17] still know you're in New Port Richey and you may be able to do that with your [00:54:22] banners which is a switch is a subcategory of what comes later on some [00:54:28] of our polls but you know obviously this gives you both the historical gives [00:54:34] you some wrap and then it gives you some kind of dimension to me I agree I mean I [00:54:43] want to see what else you have but I just I like gateway to tropical Florida [00:54:47] I agree with it I think it holds true to our city and to me nothing says tropical [00:54:54] like a palm tree you can't put one thing in a space that big and define tropical [00:54:58] better than a palm tree is the evolution of palm trees excuse me the [00:55:06] evolution of palm trees and we see that within our own city because when you [00:55:11] come in on West Main off the 19 which is usually their key access point you get [00:55:17] the big Royals or whatever the longs Washingtonians and then we introduced [00:55:24] some into the park we've talked about reintroducing into the downtown again [00:55:28] only because of longevity and life cycle but that that theme holds throughout so [00:55:37] yeah I think both in the natural environment as well as if we can kind of [00:55:42] create that iconic feel on the signage so there is some consistency with that [00:55:49] just one question you is that obviously you could on the base of the sign on the [00:55:57] on the on the rock element there if we tried to highlight some other entities [00:56:06] like um and I'm just going to throw out three or four things a Main Street logo [00:56:12] a gateway to tropical Florida you could put that not putting it on the sign you [00:56:18] could accent some of the rock element on the bottom is that correct you could [00:56:22] we have we have so many constituencies we have to we have to try to dance with [00:56:29] I'm just trying to make an understanding if there was and you wouldn't do it [00:56:34] everywhere but you might do whatever Jeff just mentioned you like gateway to [00:56:38] tropical Florida I always like that growing up I mean that was the main I [00:56:41] mean I think that could go on the stone underneath get you know I just said but [00:56:47] not to put like more than one idea there I think then it gets a little bit [00:56:51] cluttered but certainly that could that could work nicely that that sign would [00:56:57] work for me if you had the established 1924 under the New Port Richey it that's [00:57:02] not the same punch you were saying was a CG times yeah it is yeah there's [00:57:17] something to be said for consistency though I understand you're right away [00:57:21] so I'm just personally and I would live with it if it was the only I could do [00:57:25] but the vertical just creates a real element issue because in my mind we have [00:57:33] a number of different audiences and we have both the elderly audience which I'm [00:57:39] slowly getting closer to and then you've got the mainstream in the millennial the [00:57:44] vertical and that's probably the theme that some of the stuff I just it just [00:57:50] takes my eye a little different yeah well I mean you know it's it also be [00:57:56] stacked you know so it's an EW so we could play with that or we could just [00:58:01] you know see how we can scale it but if I only saw that in five places because I [00:58:09] only could use it because I got right of way or convenience issues I'd be [00:58:14] understandable but some main entrance points that would really look good [00:58:18] stacked actually can you guys try to take one of those and stack it well can [00:58:25] Dan do that while we move on with the others absolutely yeah we're gonna get [00:58:33] in there right now okay do that just tried to try it vertically it would have [00:58:38] to go in caps though I think it would look weird in lowercase and could you [00:58:43] give me a sense of you are still showing us options yeah so there are about how [00:58:57] many I'm just trying to wrap my head around how many I have to remember [00:59:00] before I get on yeah and I mean a lot of these are just you know similar color [00:59:06] palettes but I think there's one that maybe well they all seem to have just [00:59:10] very subtle you know I'm looking back at what from here to there so but as I [00:59:15] said I'm just trying to wrap my head around about how many more we have thank [00:59:17] you I'm looking at that I'm looking at the one I like so because you have like [00:59:23] the little there's some details like the pinstriping and things that doesn't [00:59:27] really come through that much when you look at it on the larger screen Michael [00:59:34] is he gone yeah that's why I was trying to get him to move forward no I I think [00:59:44] he'll hopefully come back soon okay I have Dan he's working on it now all [00:59:54] right let's move forward Michael you want to progress through go forward [00:59:59] Michael and [01:00:00] and we'll come back when he has that done. [01:00:02] Okay, so then this one. [01:00:04] All right, here we go. [01:00:05] Michael, can you explain this one [01:00:09] a little bit more in detail? [01:00:10] It's a little difficult for me to see. [01:00:11] So we've got the trees in the background. [01:00:15] We've changed the poles to just more of a simple aluminum. [01:00:19] Then we still have the icon of the palm tree at the top, [01:00:22] and we're using kind of the light teal [01:00:24] and kind of a darker, that's a teal also, right? [01:00:28] Darker, a darker green. [01:00:31] Okay, all right, and then? [01:00:33] This kind of plays into the request [01:00:34] from the smaller sign committee. [01:00:36] Okay. [01:00:38] With the manipulations through the sign families [01:00:40] and the design. [01:00:42] So what we wanted to do is kind of incorporate [01:00:44] that process into what already was established [01:00:48] with the other iteration throughout this project. [01:00:53] Okay, let's go to the next one. [01:00:56] Also, when you tie in that little bit of that green, [01:00:59] it's not the same family, but it does pick it up. [01:01:03] And what it does is it does pick up [01:01:07] that our street signs have that green feel to them now [01:01:13] with our, if you look at it. [01:01:15] So I don't, this one doesn't do anything for me, [01:01:20] but I know that you're trying to make sure [01:01:23] that you can pick up part of that green family [01:01:25] to go along with your street signs [01:01:28] so that everybody doesn't think we're going to be [01:01:29] doing these signs as well as redoing [01:01:31] all of our street signs again and all that, [01:01:34] because everybody will extrapolate it out [01:01:36] that we're going to just throw everything out the door. [01:01:39] I don't like these poles. [01:01:40] I like the poles. [01:01:41] I mean, we've got new poles on Railroad Square. [01:01:43] We've got new poles on Main Street [01:01:45] that are the black, similar to one of the other ones. [01:01:47] Yeah, we can match those, yeah. [01:01:49] Okay, Mike, next. [01:01:52] All right, then on this one, [01:01:56] aside from the color, the header on the entrance sign [01:02:01] is now, that's cut out. [01:02:03] So that's, you've got your palm trees, you've got your logo, [01:02:06] but that's all like perforated metal. [01:02:08] So you'd see the sky or plants [01:02:11] or whatever is behind it through it. [01:02:13] Now, you can think about that in relationship [01:02:15] to any of the sign shapes and any of the colors, [01:02:19] but it's a way that at least on the main entrance signs, [01:02:21] you kind of really take that to the next level [01:02:25] and make it become more of a grill work accent [01:02:29] than just having kind of that circular logo. [01:02:31] Now, do you have this on another concept, Mike? [01:02:36] I like that top piece, but there's really nothing else. [01:02:39] That's about all I like about that one. [01:02:41] Okay, go to the next one. [01:02:45] Well, it's metal though, right? [01:02:46] It's metal. [01:02:47] It would be probably half inch aluminum, laser cut. [01:02:50] So, I mean, it would be. [01:02:55] I don't think they'd get those out. [01:02:58] And then this is taking- [01:03:00] You haven't seen how creative I am. [01:03:03] This is just using kind of a sand colored palette as well. [01:03:07] So again, it's just, you know, [01:03:10] taking it more into the brown families. [01:03:12] But if you do like that header piece, [01:03:15] these guys right now could take that [01:03:17] and maybe apply it to one of the other ideas, [01:03:19] but it gives you, I guess, a full range. [01:03:22] I mean, it's almost like you have so many options [01:03:25] and you've seen so many things [01:03:26] that I hope you can keep it all together. [01:03:30] Also, you went back to using that other New Port Richey font. [01:03:33] So if we determine we like the one font [01:03:36] that's used at Sims Park and we like this color palette [01:03:40] and you want the icons at the top, [01:03:42] you know, that's a way that we can kind of take this kit [01:03:45] of parts and put this together [01:03:47] so that we've developed something that is a compromise [01:03:51] that everybody is happy with. [01:03:52] Do you guys want to go back to that one [01:03:54] that showed the realm? [01:03:55] I mean, you know, initially I liked the cutout, [01:03:58] but then I also think long-term, [01:04:00] it's like me having heated seats in Florida in a car. [01:04:04] If I have a car and I'm looking at all the options, [01:04:07] why am I getting, I wouldn't get heated seats in Florida. [01:04:09] So I like it when it's an option, [01:04:12] but I just, I don't know long-term [01:04:15] if that would carry on, so. [01:04:18] And it also, it doesn't have to be, [01:04:21] you mean you just get tired of it [01:04:22] or I'm not quite sure what the heated seats, [01:04:24] what do you mean? [01:04:25] I'm trying to describe it as I like it today, [01:04:28] I like it in my car, but I'm in Florida. [01:04:31] And I really, I don't think I, I don't think. [01:04:33] Just too much, okay, I got you. [01:04:35] Yeah. [01:04:36] How about this color? [01:04:36] This is something that kind of goes back [01:04:38] to one of those first two concepts [01:04:40] where it's more into kind of that blue color palette, [01:04:43] or are we leaning more towards the teals? [01:04:45] I like the aqua teal, it's kind of a blend, [01:04:49] that you had. [01:04:50] This one reminds me of like the entrance [01:04:51] of a police station. [01:04:52] Oh, okay. [01:04:54] It does, absolutely. [01:04:55] But I'm still kind of like the top. [01:04:57] I wouldn't mind, after we get through this, [01:04:59] going back to the first one [01:05:00] so I can try to visualize the top on the first one. [01:05:02] The very first concept? [01:05:04] Or the first one of this? [01:05:05] Of the new one. [01:05:06] Of the new one. [01:05:07] The first new one. [01:05:08] Okay, Michael, go back to the, [01:05:09] is there anything else after this one? [01:05:12] No, yes, no. [01:05:13] That would be the last slide. [01:05:15] Okay. [01:05:16] Go back here. [01:05:17] Go back to the first one that you did today. [01:05:19] This one? [01:05:20] Okay. [01:05:21] I like, personally, the thicker black poles. [01:05:28] So they like this one, [01:05:30] but is there a way that that grillwork at the top [01:05:34] could be added to the main entrance sign? [01:05:35] Is that what you're asking to see? [01:05:39] Yes, I think. [01:05:40] Okay, so can you whip that up [01:05:42] while Dan's doing the others? [01:05:44] Yes. [01:05:46] Yes. [01:05:47] I'm gonna have to put you on pause [01:05:48] and come back to the other stuff, okay? [01:05:50] Okay, and then the other thing is, [01:05:51] can we have established 1924? [01:05:54] Yes, I believe so. [01:05:54] Is that right? [01:05:55] Established 1924, small in the body of the panel. [01:05:59] And then let's also look at, on the stone, [01:06:02] gateway to the tropic, [01:06:05] gateway to tropical flora. [01:06:08] And I've really- [01:06:09] Do we like stone, or do we like sandstone, [01:06:11] or do we like stucco? [01:06:13] What's the preferred substrate? [01:06:17] The rock, I'm talking on the bottom? [01:06:19] The stone? [01:06:21] They like the stone for now, Mike. [01:06:22] It was supposed to match what we did at the- [01:06:24] Okay, so I'll do a cutout letter. [01:06:27] All right, I'm gonna put you on mute for a moment. [01:06:29] Okay, one other thing, Mike. [01:06:30] Let me know, is it okay if I only reflect, [01:06:33] just for visibility reasons, [01:06:34] only reflect the cutout on the top [01:06:37] of the main entrance sign? [01:06:40] Yes. [01:06:41] Yes, Michael, can you also do one pathfinder [01:06:44] with one of those Victorian bases [01:06:46] that is like really wide at the bottom? [01:06:48] Like you would see more in the streetlights [01:06:50] than this one, which is a little thinner? [01:06:53] Yeah, it's page 23 of the second group. [01:06:55] Yeah. [01:06:56] Page 23 of the second group. [01:06:58] And then, is Dan ready with that other one? [01:07:04] I'll find out. [01:07:04] Look at the font. [01:07:06] Somebody has to work fast like you. [01:07:07] I like that font better. [01:07:10] Well, when he's wrapped up, [01:07:11] don't come in here and just give us a few moments, okay? [01:07:14] Okay, all right, you can go on mute. [01:07:20] I think it's the font that's on page 20. [01:07:30] So, we're progressing. [01:07:33] I think we are. [01:07:35] And I think like the open grill at the top of this, [01:07:40] that kind of answers what you liked [01:07:41] on that very first one, which was kind of more modern [01:07:43] with the perforated metal, so. [01:07:46] This would be kind of where I would be looking. [01:07:50] But I like the grading on the top [01:07:51] that we're just talking about now. [01:07:52] But I like this font. [01:07:54] I like the little squirrely things on the bottom. [01:07:55] And that's in caps, that one? [01:07:57] What's the number of that sheet? [01:07:58] This is sheet number seven on page 20 of R. [01:08:01] Okay. [01:08:03] Um. [01:08:09] As far as logos at the top, [01:08:10] I could personally live with that logo [01:08:12] or the perforated top. [01:08:14] I like both of them. [01:08:16] I like the simplicity, the palm tree and the circle. [01:08:20] Just, it's growing on me just sitting here looking at it. [01:08:24] Now, if I could ask a question. [01:08:26] Because I thought I heard us talking in the beginning [01:08:28] about if we're going to do this, [01:08:29] we're going to do all the signage. [01:08:31] So if that's what we were talking about. [01:08:34] But there's a couple of signs right now [01:08:36] that are in the parking lots [01:08:37] that kind of is sort of similar to these. [01:08:42] It's the one that's Gordon DeVries, [01:08:45] where it's got like the circle at the top. [01:08:46] So what would we be doing with those? [01:08:48] Would we be incorporating these? [01:08:49] Would we be keeping those? [01:08:50] Or just, so, okay. [01:08:52] If we had signage, they'd be replaced. [01:08:54] Okay, so I think that that sign and the other, [01:08:57] the signs in the parking lot kind of mimic this [01:09:00] because they have that thing in the center. [01:09:03] And they have kind of a grayish color palette to them. [01:09:07] Gray, blue color palette. [01:09:08] I'm just remembering the gold. [01:09:10] We had it in the beginning, I don't know. [01:09:13] Do you have it? [01:09:14] Yeah, do you have it in there? [01:09:16] I thought it was kind of in the grays. [01:09:22] So we would be going away from Sister City [01:09:25] to Cavalier-Sumer, which we haven't really acted on [01:09:27] in decades, really. [01:09:29] But also, Tree City, Playful City, Main Street City. [01:09:32] I mean, where does all of that fit in? [01:09:34] Oh, there you go. [01:09:36] Unless it's somewhere. [01:09:37] Like I said, I think all those are designations. [01:09:39] You know, I really do. [01:09:40] I don't think that we're trying to say [01:09:42] we're New Perchy Tree City. [01:09:44] You know, it's always been Gateway to Tropical Florida. [01:09:47] It's never left my mind as that being kind of our thing, [01:09:51] our logo, and I don't see any reason to change it. [01:09:55] No, I'm not suggesting that the signage say that. [01:09:58] I'm just saying that, you know, [01:09:59] how does that play into the fact that we are a tree city, [01:10:02] we are a Main Street city, we are a Playful City, [01:10:06] unless all of the edges kind of, [01:10:08] you know, the fact that we've got the palm tree there [01:10:11] would be. [01:10:12] Hey, we're going to go blank here for a moment. [01:10:15] We're in the conference room now. [01:10:16] We're going to get onto our computers [01:10:18] so we can make changes on the fly for everybody, so. [01:10:21] All right. [01:10:22] We're waiting with bated breath. [01:10:26] That's fine. [01:10:27] Dan is on the call. [01:10:28] He's going to go live here in a moment [01:10:31] to show you that change that was requested [01:10:33] for the one sign, the vertical sign, [01:10:35] and then I'm going to get in there [01:10:37] and make the changes on the other. [01:10:39] I've been asked if we can take a five minute break, so. [01:10:43] Okay, we're going to take a break, Mike. [01:10:45] Take it. [01:10:46] Take 10 minutes, then I'll be ready for it. [01:10:49] 10 minutes. [01:10:57] I'm glad. [01:17:30] alternate. [01:17:52] . [01:17:57] . [01:18:02] . [01:18:07] . [01:18:12] . [01:18:17] . [01:18:22] . [01:18:27] . [01:18:32] . [01:18:37] . [01:18:42] . [01:18:47] . [01:18:52] . [01:18:57] . [01:19:02] . [01:19:07] . [01:19:12] . [01:19:17] . [01:19:22] . [01:19:27] . [01:19:32] . [01:19:37] . [01:19:42] . [01:19:47] . [01:19:52] . [01:19:57] . [01:20:02] . [01:20:07] . [01:20:12] . [01:20:17] . [01:20:22] . [01:20:27] . [01:20:32] . [01:20:37] . [01:20:42] . [01:20:47] . [01:20:52] . [01:20:57] . [01:21:02] . [01:21:07] . [01:21:12] . [01:21:17] . [01:21:22] . [01:21:27] . [01:21:32] . [01:21:37] . [01:21:42] . [01:21:47] . [01:21:52] . [01:21:57] . [01:22:02] . [01:22:07] . [01:22:12] . [01:22:17] . [01:22:22] . [01:22:27] . [01:22:32] . [01:22:37] . [01:22:42] . [01:22:47] . [01:22:52] . [01:22:57] . 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[01:29:22] . [01:29:27] . [01:29:32] . [01:29:37] . [01:29:42] . [01:29:47] . [01:29:52] . [01:29:57] . [01:30:00] areas, especially here in front of City Hall. Now we've completely blocked out. It's great [01:30:05] for utilities and everything else, but it really blocks out the sun. It really blocks [01:30:11] out the buildings. Sometimes you get lost in those, but I agree with you. Bringing in [01:30:16] that little wave concept to go along with the palm tree will really grasp the river [01:30:22] running through us and that wind and sunset and being next to and accessible to the Gulf. [01:30:36] Which is all them. I just agree with them. Mr. Smallwood, we spoke on the side as well. [01:30:43] He has a very good point too. This is just a part of helping us brand and market our [01:30:47] city and defining ourselves from unincorporated New Port Richey. This is going to be a huge [01:30:54] step in the right direction, but I want people to know that when you're leaving unincorporated [01:30:59] New Port Richey and entering the city of New Port Richey, I want these people to know it [01:31:04] and feel it and know there's a difference. I think that's everybody's overall goal as [01:31:09] far as marketing to millennials and defining our city and marketing to the public to let [01:31:16] them know what we're doing, what we're about. It's not easy. This is just one aspect of [01:31:20] it. Like I said, I'm not trying to put your idea down about doing away with Gateway to [01:31:25] Tropical Florida. It's an old thing. I don't think people move here because of our logo, [01:31:31] but this is just one way to market and help define ourselves. I'm very, very excited about [01:31:35] getting this project done. I think it's going to be huge for what we're trying to do. [01:31:39] It's just a lower add-on to the rock. If three or four years from now you want to have a [01:31:45] contest and you want to rock and roll doing all that and get another catchphrase and make [01:31:49] it a big turnaround, fine. But out of the gate, let's move out with that and pick up [01:31:57] the other element. [01:32:00] I think that's where we're going with the post is the black posts. That's kind of the [01:32:08] historic portion of it. When we were looking at, and I like the top with the waves for [01:32:19] the river, were we looking at anything else? Again, that number seven has those curly cues [01:32:25] on the bottom that look, seem to look nice just in my drawing. [01:32:30] I don't know if they'd start to fight that header, though. It could almost be too much [01:32:34] detail. [01:32:35] I'd be curious to see that, yeah. It actually reminds me what we're going towards. It reminds [01:32:43] me of the original historic sign that was in front of the Hacienda Hotel that had that [01:32:51] same similar, whether they were trying to recreate the river or not. About 15, 20 years [01:32:59] ago, the design team of Main Street, we were trying to come up with that sense of when [01:33:06] people are coming down 19 or they're coming down Grand or they're coming down Congress, [01:33:12] that they recognize that they are in the city of New Port Richey. We kind of called it the [01:33:16] Oz Project because we wanted everyone to realize that they're not in Kansas anymore. Now you're [01:33:21] in New Port Richey, the city of. [01:33:23] I think all of this detail to brand ourselves within the city is going to be very exciting. [01:33:32] With what we're doing with the other landscaping, the peanut grass on the highway, I think it [01:33:40] will really lend itself to define that. I have really never liked the idea of the gateway [01:33:47] only because I too am thinking that the gateway is you're going someplace else. We want people [01:33:55] to know that they're here. I love the idea that it's the tropical city. I don't know [01:34:00] how quite to engage that without using the word gateway, but I'm not really a big fan [01:34:06] of that idea of the gateway because as I said, just psychologically, you're going somewhere [01:34:11] else when actually our river and all of what we have are historic and other amenities that [01:34:17] we have is really why they're here. [01:34:19] It's better than the old slogan which one of the realtors came up which was something [01:34:26] like 4,832 nice people and a couple of old grouches. [01:34:31] The other thing, the sign's not done. It's an add-on right now. It's not incorporating [01:34:39] the base signs. It's an add-on to the bottom. It's not incorporated in the base signs. It's [01:34:48] in the thought process. It's not a done deal, but it is things that are there. [01:34:54] The other is obviously by changing out, you'll get the newness and the up-to-date because [01:35:03] a lot of those entry points that have our signs now that do have a little bit of the [01:35:08] Hacienda flair to them and some of those because they're beige and because the landscaping [01:35:14] around them grows up and around, they die into the background. They die into the clutter [01:35:23] I guess is what you would call it. [01:35:27] We got the new signs ready? [01:35:29] While we're waiting, can I just ask you a question? We're not redesigning the logo, [01:35:34] our city logo. That's where the gateway to tropical Florida is staying, but we're not [01:35:40] necessarily incorporating any of that into the signage, is that correct? [01:35:47] So then it's still on the logo, Jeff, the idea that it's the gateway to tropical Florida, [01:35:52] but we're not incorporating any of that into the signage or that terminology? [01:35:55] Like I said, I think we're focusing too much on that logo. It's just a saying. It's been [01:36:00] around a long time. But like I said, I'm up for adapting to change. We have a contest [01:36:07] and call it the River City like Councilman Davis wants to or come up with something and [01:36:11] in the future that's fine. But right now we're talking signs and we're putting a logo on [01:36:14] the signs. Now it was brought, it was asked, I mean I'm sure we have on staff graphic design [01:36:21] artists that could come up with some kind of wavy river type thing to put on the side [01:36:28] of the palm trees or would y'all need help with that? [01:36:31] I think we have. [01:36:32] No, I'm making sure, yeah. [01:36:34] Yeah, no, we have 16 people, we can handle that for you. [01:36:37] And they're out of Pittsburgh and they've got a pretty big river that runs. [01:36:40] We've got a couple of them. [01:36:42] Well, don't they all come, they all come together. [01:36:44] In Ohio. [01:36:54] I'm sorry, I'll be done shortly. It just takes a little bit of time. [01:36:59] Are we in a different time zone? [01:37:01] No. [01:37:02] Does anybody else want to? [01:37:04] Sometimes, yes, but not really. They want to know if you're in a different time zone. [01:37:10] Ah, I guess it depends. [01:37:13] Unfortunately, Mike, they teed that up for Barbara so well like that she didn't have [01:37:18] to swing very hard to get it off the tee. [01:37:20] I can do that because he's my son so I can pick on him. [01:37:22] Would we be putting one of these entrance signs anywhere in the median on 19 when you [01:37:26] cross the bridge heading south rather than just on Main Street? [01:37:29] Can you at least pull up what you're doing, Mike? [01:37:31] We need FDOT approval for that. [01:37:33] They're so sweet to work with, there shouldn't be a problem. [01:37:36] She was, that lady Barbara was nice. [01:37:39] Once we go into the middle, you... [01:37:42] Come to an NPO meeting. [01:37:46] I'm almost proud of them. [01:37:48] If you remember in Main Street, you had existing poles to support an archway. [01:37:53] No, archway, I mean, I was at, what's the city, upstate New York, I sent it to Mario [01:37:58] and they had an archway on their little Main Street area and it was just phenomenal. [01:38:02] It was just very, just defined the whole area. [01:38:05] To get across your Main Street, you're looking at half a million for the structure, [01:38:12] so that's, keep that in mind. [01:38:16] We didn't know what your budget was. [01:38:18] How am I doing? [01:38:20] Yeah. [01:38:22] On the road. [01:38:23] We might get one side and then a couple years later, another side. [01:38:28] The good news is you do have some existing support structures there [01:38:31] that you currently got some street sign wire tied into [01:38:35] and to expand across that earth. [01:38:39] We would just love if we could negotiate with the county a little bit [01:38:43] because they put up those new light, the new light arrays. [01:38:48] They don't have them on wire. [01:38:49] They obviously have them on a long outreach pole and stuff like that. [01:38:52] We've talked about some of that stuff in the past. [01:38:57] Of course, we can't get any tourist tax dollars locally [01:38:59] because they raised them off of us for 25 years, but they want to use them mid-county. [01:39:07] Mike. [01:39:10] Michael. [01:39:12] That was the mother voice. [01:39:14] Where are you? [01:39:16] What's the full name? [01:39:17] Michael Ross. [01:39:18] Yeah, I know. [01:39:20] Michael Ross Martin. [01:39:22] Here, can you hear me? [01:39:25] All right. [01:39:26] Do you have something? [01:39:29] Got a bunch of angles here. [01:39:32] 30 seconds. [01:39:33] All right. [01:39:34] We're counting down. [01:39:37] This is your two-minute warning. [01:39:40] The latest they've ever worked. [01:39:43] I appreciate you guys coming up with a more standard font. [01:39:49] From a design standpoint, it's just easier. [01:39:53] All right. [01:39:54] I didn't get the tagline on it yet, but here's what we have. [01:39:58] Okay. [01:40:02] Do you see that? [01:40:04] Okay. [01:40:07] And then you changed the base of the sign, too, the posts? [01:40:12] The posts are different. [01:40:14] I went with black. [01:40:15] I thought that was the consensus. [01:40:18] A week ago, what is it, Gateway to Tropical Florida? [01:40:22] Yeah. [01:40:23] Just hold off on that for a second. [01:40:26] Established. [01:40:27] Established 1924. [01:40:30] Would you want that on the sign or the stone, the sign? [01:40:33] Sign. [01:40:34] Sign. [01:40:35] Can you put that on the sign, Mike, underneath Richie? [01:40:38] Established 1924. [01:40:41] He can't work that fast. [01:40:43] He's pretty fast. [01:40:44] I know he's fast, but you're like, I don't know. [01:40:46] I don't know. [01:40:47] I don't know. [01:40:48] I don't know. [01:40:49] I don't know. [01:40:50] I don't know. [01:40:51] I don't know. [01:40:52] He can't work that fast. [01:40:53] He's pretty fast. [01:40:54] I know he's fast, but you're like, I don't know. [01:41:07] We're doing away with Gateway to Tropical Florida, right? [01:41:10] That's what he just put on the side, but put the established on there. [01:41:14] Right under Richie. [01:41:15] In the sign panel. [01:41:16] Right under Richie. [01:41:17] Yeah, under Richie. [01:41:18] And it doesn't have to be that large. [01:41:20] And while he's working on that, I like that vertical with New Port Richey stacked. [01:41:24] Oh, I didn't even look at that. [01:41:26] Much, much better than having to turn my head sideways. [01:41:29] Oh, yeah. [01:41:30] Big time. [01:41:31] Mm-hmm. [01:41:32] Rather than the book spine look, that one, yeah. [01:41:35] I think that's much better. [01:41:38] I think they're close on the waves, but I'm not sure. [01:41:41] Yeah, we can do better on the waves, for sure. [01:41:43] That's not bad for 10 minutes. [01:41:44] Yeah. [01:41:45] Those look a little more like fish. [01:41:47] I think it should be a little bit more like a ladder, but not quite so. [01:41:50] But it gives you the idea where we've tied in boats. [01:41:53] It's everybody's interpretation. [01:41:54] It looks like sharks to me. [01:41:56] I was going to say, it looks like fish, doesn't it? [01:41:58] Or piranha or something. [01:42:00] I don't know. [01:42:01] But what is it? [01:42:02] It's almost 9 o'clock on a Monday. [01:42:04] So, yeah. [01:42:05] Yeah. [01:42:06] Well, is this the color palette that you like? [01:42:10] I personally like the blue-teal. [01:42:14] I like the blue-teal. [01:42:15] Because I like how you were talking about doing some of the elements with the water tower. [01:42:21] Bill, when you looked at all the samples. [01:42:24] The one that's a little bit, yeah. [01:42:25] Is it too hard? [01:42:26] No. [01:42:27] She has it. [01:42:28] She eats seven. [01:42:29] I know Rob liked the sunset elements and stuff, and those are. [01:42:34] But is it, Barbara, is this asking too much? [01:42:40] Like that palm tree logo. [01:42:41] I mean, since it's just, you know, stand alone. [01:42:45] You can double it up. [01:42:47] You don't have to make it too hard. [01:42:48] I mean, could you put just a black circle somewhere behind it and make it look like a sunset almost? [01:42:53] Left or right? [01:42:54] Or is that too much? [01:42:56] In black? [01:42:57] It's going to be black metal, so. [01:43:00] You can fill that circle in with kind of an orange-y color palette to make it look like a sunset. [01:43:05] And then everything else just stays in your blue family. [01:43:08] Are you going to try that now, Mike? [01:43:10] That's going to be black metal, though, correct, on the top? [01:43:12] Yeah. [01:43:13] So that the back of it has kind of. [01:43:16] You can change that to like an orange. [01:43:18] Orange-ish color, something. [01:43:19] And make your gradient go horizontal. [01:43:25] That was tequila sunrise. [01:43:27] I'm sorry, tequila sunset you had there a minute ago. [01:43:30] I like the other. [01:43:32] I think it was. [01:43:33] Cool. [01:43:34] Well, not that. [01:43:35] With the palm. [01:43:37] That's. [01:43:38] Rising sun. [01:43:39] Yeah. [01:43:46] Hotel California. [01:43:47] The cut out on the original one, I think, the palm kind of went into the top part of the. [01:43:54] It was larger. [01:43:55] Yeah. [01:43:56] Oh, OK. [01:43:57] Yeah. [01:43:58] Yeah. [01:43:59] With the sort of orange-y shallow sunset behind it. [01:44:00] A little earlier in the day than that. [01:44:01] Nice. [01:44:02] But, I mean, is that asking too much or no? [01:44:04] I don't think so. [01:44:05] I think it actually adds. [01:44:06] I think it actually adds some dimension to it, to be honest with you. [01:44:09] I like that. [01:44:10] I like that. [01:44:11] I think I like that better, yeah. [01:44:12] Can I just ask one question about the. [01:44:13] When the face of the sign meets the metal, you have that just straight horizontal line. [01:44:19] Is there any way you can adjust the shape of that? [01:44:22] To me, it looks like it's just cut off at the top there and then you add the metal. [01:44:29] Or maybe you need to beef up the top of the metal so it's. [01:44:32] It should. [01:44:33] Equal all the way around. [01:44:34] Yeah, it could do that. [01:44:35] And it could also then have that little step out at the top on that grill work. [01:44:39] So that's an easy thing for us to play with and kind of refine. [01:44:43] Mike, I don't know if you can do this quickly, but on sheet seven, the one that had kind [01:44:49] of the scroll work at the bottom, can you use that color teal and at least just do it [01:44:55] on this main entrance sign so we can take a look at that? [01:45:00] Give me a moment. [01:45:21] The other is the dynamics of that, they can expand it out, it can make it look a little [01:45:27] more massive. [01:45:28] Right now it looks a little puny is the best word I can use right now. [01:45:32] Do you want to see that header on all of the signs with the waves or just the palm tree? [01:45:38] Because I think if you're going to do it on the main entrance, that should kind of... [01:45:42] I think all of them. [01:45:43] Yeah, that's what I was thinking, that they would be, except that they'd be more waves [01:45:46] and not... [01:45:49] This is providing that uniqueness, like when I saw the street signs for celebration, it [01:45:54] had that uniqueness and this is filling it for me, yes. [01:45:58] That's a half inch cut out aluminum, so the street signs have all that kind of detail [01:46:03] work and that's what that header would be cut out of also, so you're not going to be [01:46:07] able to go up there and break it off because it's so thick. [01:46:12] And much like the palm fronds, where if you had the waving ones where they went up to [01:46:18] the... [01:46:19] And right to hit the top of it, I guess is what I'm saying. [01:46:25] Do you mean into the circle? [01:46:29] No, that's only the... [01:46:31] More stability. [01:46:32] Right. [01:46:33] Can you hear me? [01:46:35] Yes. [01:46:36] All right, this was the old blue, this is the blue on sheet 7. [01:46:41] Okay, put the blue on sheet 7 in it. [01:46:44] That was it. [01:46:47] That's it? [01:46:48] Yeah. [01:46:49] In sheet 7 it may be dated differently. [01:46:52] Revision 2, sheet 7. [01:46:54] Sheet 7. [01:46:57] Revision 2, it's much darker and it has like the silver scrolls at the bottom. [01:47:08] Revision 2. [01:47:10] It's dated 8-16, if that helps. [01:47:13] It's 8-16, Mike. [01:47:18] There you go. [01:47:21] Tell me when I get there. [01:47:23] I'm in revision 2 here. [01:47:26] Oh, you're going to... [01:47:29] Sheet 7. [01:47:32] I'm sorry, is it reflected down here on the bottom right? [01:47:37] Yeah, it says sheet 7 and it's dated the... [01:47:41] What is that, the 16th? [01:47:44] All right, go back, go back, go back, go back. [01:47:51] This one? [01:47:52] I think so. [01:47:53] But that looks much lighter than it does when it's printed, so try that. [01:47:58] Yeah, the printing may be affected. [01:48:01] That's why it's a very similar color to what we have here. [01:48:05] That's the same color. [01:48:06] Okay, so we want to deepen it to look more like this? [01:48:15] You want it to make it a little more sky looking? [01:48:18] I'm sorry, I'm still on the waves. [01:48:22] I'm still trying to get this river wave thing down. [01:48:28] The river waves obviously take a little more time than five minutes to produce. [01:48:33] Yeah, I'm just trying to get it in my head. [01:48:36] More spread out. [01:48:41] Barbara, if I was going to change this blue color, what color would I go? [01:48:45] I would go almost to a dark green. [01:48:51] You looked at a TMS 303, but not quite that blue. [01:48:56] There has to be green elements. [01:48:58] I'll help you with this. [01:49:00] Okay, keep going deeper. [01:49:04] A little bit more black. [01:49:08] In the blue or green? [01:49:10] It's in the green family, but no yellow. [01:49:21] Right there? [01:49:22] Deeper. [01:49:26] Am I looking at the top square? [01:49:28] Because that's really dark. [01:49:29] Yeah, top square. [01:49:31] No, sorry. [01:49:32] Keep going up lighter. [01:49:34] Okay, now more blue. [01:49:40] And then add a little bit. [01:49:46] It just needs to be a little deeper. [01:49:48] So if you put black in it, that looks close. [01:49:53] Okay, try that. [01:49:59] So now you see the blue and kind of that deeper greenish blue. [01:50:04] Wave is a little more gentle. [01:50:11] Because we don't have waves in the river. [01:50:14] So we have a gentle curvature. [01:50:17] Can you just do three soft waves? [01:50:21] They don't have to be in the header, but just draw three soft lines that would repeat. [01:50:34] The small mullet jumping, Mike, if you could. [01:50:45] Let's not bring the manatees into this. [01:50:51] Yeah, you're getting it. [01:50:53] We'll look. [01:50:54] And then just like three of them in a row. [01:51:04] Okay. [01:51:26] Yeah. [01:51:27] I'm getting there. [01:51:34] Hey, Mike, can you get me a permandee sandwich while you're doing that? [01:51:39] I need some fries on that. [01:51:41] Just so you're already in Pittsburgh. [01:51:43] I just want to make sure we'll be good. [01:51:45] Oh, you better believe I'm going there after. [01:51:49] I guess mom didn't know you're getting heavy into her Spitz account tonight after this creativity. [01:51:56] Dave's going to kill me because I've got to get the number one best seller followed by the number two. [01:52:03] I like the bottom, too. [01:52:05] The top one should – no, put that one back. [01:52:08] Go back. [01:52:09] All right. [01:52:10] Now take that top one and kind of move it to the left. [01:52:14] Move it left? [01:52:15] Yeah. [01:52:16] Or to the right? [01:52:17] To the left. [01:52:19] No, like the same position. [01:52:21] Just shove it to the left. [01:52:22] Your other one. [01:52:27] Go on. [01:52:28] Get that bottom dip into the other. [01:52:31] And then see, that's where the circle can come up into it somehow. [01:52:36] Palms. [01:52:37] We'll play with that. [01:52:38] But is that – that's kind of the idea that you want, is that soft or gentle? [01:52:42] Yeah. [01:52:43] Okay. [01:52:44] All right. [01:52:45] So what about the colors? [01:52:46] The blue or kind of that deeper teal? [01:52:48] Well, I still – you haven't quite captured the green – the teal in that color. [01:52:54] Yeah. [01:52:55] It's – yeah. [01:52:56] Somewhere between those two is what you're thinking, maybe. [01:52:59] It's a little bluer than what they're showing. [01:53:01] A little greener than the blue. [01:53:04] Here. [01:53:05] Let's pick some colors right now. [01:53:06] Okay. [01:53:07] We're going to look at colors right now, Asa. [01:53:13] Keep going. [01:53:16] There we go. [01:53:17] How about third palette over on the top row, fourth color? [01:53:24] Right here? [01:53:25] Yeah. [01:53:26] What is that? [01:53:27] That darker kind of greenish-teal, right? [01:53:34] This one here? [01:53:35] Yeah. [01:53:38] This color? [01:53:39] Yeah. [01:53:42] Do you want to see that? [01:53:43] Yeah. [01:53:46] It might be still too dark. [01:53:51] It's darker than what we're working with here. [01:53:53] Yes, it is. [01:53:57] All right. [01:53:58] Try – go back to your color palettes. [01:54:00] I mean, we just need to – [01:54:01] Is that little chunk of color on the side there, is that the same blue? [01:54:05] I think it's the same as what's on your other ones. [01:54:07] It's like the one on the left. [01:54:09] Okay. [01:54:10] Go back to the overall chart. [01:54:12] It's just the dark one. [01:54:25] Awful quiet over there, Ms. Mann. [01:54:26] Are we heading in the right direction, in your opinion? [01:54:28] We are. [01:54:29] Yeah. [01:54:33] Well, it's kind of hard to figure these out, especially when you're seeing all of the shades like that. [01:54:39] I think when we print it – I don't see anything there. [01:54:42] They're all like two blues. [01:54:44] You want to see this color. [01:54:46] Isn't there one that's just quite teal? [01:54:49] We just need like a deep teal. [01:54:51] Yeah. [01:54:52] Kind of like that. [01:54:53] Let's see. [01:54:57] This is where we were. [01:54:58] Yeah. [01:54:59] It's pretty much – look at that. [01:55:00] That's close. [01:55:01] It got a little bit deeper, though. [01:55:02] That's all. [01:55:03] I mean, if you could add – [01:55:04] Yeah, there you go. [01:55:05] We can add some depth to it. [01:55:07] Yeah. [01:55:08] Saturated a little bit more. [01:55:16] What about that one? [01:55:17] Does that look all right? [01:55:18] Yeah. [01:55:19] It's just – I think it's going to be kind of impossible to match the color with what you're doing and a print, [01:55:25] but I think that's kind of more in – more like that than it is that light blue color, which – [01:55:34] I mean, we can, you know, explore options on that. [01:55:39] But you like the sunset. [01:55:40] Let's do that. [01:55:41] You like the sunset in the background. [01:55:42] You like the palm trees. [01:55:43] No, I don't think we want that. [01:55:45] We like the palm trees. [01:55:48] Do some of the waves in addition to the header. [01:55:51] We're going to adjust the shape of how that comes into the top of the sign so it's not just a horizontal line. [01:55:58] We'll soften that a little bit. [01:56:00] Barbara, looking at this, the way that – it seems like it's more elongated, the city of New Port Richey. [01:56:08] Do you know any specific letters? [01:56:09] Yeah. [01:56:10] It's in one – yeah, it's a wider sign, actually. [01:56:12] Oh, okay. [01:56:13] So do you prefer it – it just – that one's in caps, and this is in upper and lower. [01:56:19] So do you like it all in caps, or do you like it in upper and lower? [01:56:21] I like it in caps because it's more comparable to what we have in the park right now. [01:56:26] That's what I like. [01:56:31] Which is what I think you did on the – which I think is what you did on the – on that vertical. [01:56:35] Yeah, and I think the city of and establish it's staying upper and lower, but I think that New Port Richey could go back to all caps. [01:56:42] Yeah, I agree. [01:56:44] That's exactly how it is. [01:56:46] And then you like the lighter colored pinstripe that kind of goes around there. [01:56:50] Is that what you want it to look like, all caps? [01:56:54] Yeah. [01:56:56] What do you all think about – [01:56:57] The city of could be the upper and lower, but New Port Richey – [01:56:59] Yeah, yeah, yeah, yeah, yeah. [01:57:00] Agreed. [01:57:01] And those are like prismatic letters we looked at, so they actually kind of have that chiseled look to them, [01:57:06] and they'll pick up the light nicely, too. [01:57:08] They're not just a flat kettle. [01:57:10] What do you all think about that lighter border that she was just mentioning? [01:57:15] That – I'm not sure I'm loving that, to be honest. [01:57:18] I don't care. [01:57:19] I think I'd rather it be matching the same – [01:57:21] You need something to inset it. [01:57:23] Almost the same color as the letters, I would think, no? [01:57:26] Is that too plain? [01:57:27] Well, the letters are more kind of in the silvery – [01:57:29] I think it's going to be so subtle that it'll work. [01:57:32] I would do something, because I think it does kind of give it that extra – [01:57:36] But if you're looking at – I mean, look at how neat those stand out. [01:57:39] I don't know what it is that is about these letters that just really – [01:57:43] I asked you to do raised letters when it came to the name. [01:57:45] Yeah. [01:57:46] So those are raised. [01:57:47] Yeah, they're raised. [01:57:48] So they have some dimension to them that are not just flat against the panel. [01:57:51] Yes. [01:57:52] Michael, can you go to the thing that's off of the drawing where you have [01:57:57] New Port Richey, where those letters actually look more dimensional? [01:58:03] Yeah. [01:58:04] One moment. [01:58:05] I think that's – the type's just looking too flat on this version, [01:58:09] but they like it so it looks more – [01:58:11] It's got a little shadow to it. [01:58:13] It's like that header. [01:58:15] Oh, that's a different font completely. [01:58:17] That's what's on seven. [01:58:19] It is? [01:58:20] It's a book base. [01:58:23] Okay. [01:58:24] Well, there is another font that has kind of a little flare at the bottom [01:58:27] of all the serifs. [01:58:37] Michael, I'm about to confuse you with too many things. [01:58:39] New Port Richey needs to be – [01:58:40] I can't hear you, Dave. [01:58:41] I'm sorry. [01:58:42] New Port Richey needs to be in uppercase. [01:58:46] I cannot do that at this moment because this is a Photoshop file that is linked. [01:58:51] Sorry. [01:58:52] Okay. [01:58:55] Michael, what I'll do is – are we good if I take these elements we discussed, [01:59:00] I have them modify it, we'll get it through to the committee, [01:59:04] and they can circulate it to you? [01:59:06] But I will get whatever font it is that they're deciding on and add that. [01:59:12] Do we want to eliminate the gateway to the tropics? [01:59:14] I know you can't see it on there, but we don't want it on the stone at all. [01:59:17] At this point, yes, I would say, for sure. [01:59:19] Okay. [01:59:20] Are you all okay with that? [01:59:21] Yeah. [01:59:22] Those are easy to pull off on stone. [01:59:24] Do you like the stone? [01:59:27] Yeah. [01:59:36] Anchors it nicely. [01:59:37] And also then if you put landscaping, you're not blocking your type or anything, [01:59:42] so you can think about that. [01:59:44] Okay. [01:59:49] Is that the font? [01:59:52] Yeah, he changed it. [01:59:53] We're going to go with all caps, right? [01:59:54] Yeah, and all caps. [01:59:55] And then establish. [01:59:56] Yeah. [01:59:57] Can I just ask what – [02:00:00] I don't want to call it a routing that's around, it's like a lighter teal color. [02:00:06] Is that actually a color or is it like an engraved? [02:00:09] It's just like a thin stripe. [02:00:12] It's not, no, it's not recessed or anything. [02:00:17] And I mean, and it could also appear on like the vertical ones. [02:00:20] I think it should be on all of them for consistency. [02:00:23] But I think we have good direction. [02:00:27] So I hope you all are kind of on the same page, it seems like we've got concurrence. [02:00:32] So if we go back and we'll take this little modifications and changes and I thank you [02:00:40] guys back for your suggestions. [02:00:42] So we could probably have these revisions to you, it's today's date, Monday, probably [02:00:48] by the end of the week, send it down to you guys. [02:00:51] And then I don't know if you guys just want to have it emailed and take a look at it to [02:00:55] see if we're all on the same page. [02:00:56] Yeah. [02:00:57] You can get it out in your weekly report. [02:00:58] We'll get it to you guys and you can circulate it. [02:00:59] Perfect. [02:01:00] Perfect. [02:01:01] Okay, good. [02:01:02] And then we'll just kind of take it through all the sign types so you can see how it translates. [02:01:05] Thank you. [02:01:06] That would be great. [02:01:07] Thank you very much for all your work. [02:01:08] No, thank you. [02:01:09] I'm glad we were able to do this because I just, I don't want you guys to have to keep, [02:01:13] you know, circulating different concepts and nobody's on the same page. [02:01:17] So this has worked out well. [02:01:18] Because you have the technology, you can do it. [02:01:23] Anything else on signs tonight? [02:01:25] Yes. [02:01:26] Michael, you good? [02:01:27] Yeah, you got a thank you. [02:01:28] Thanks, Michael. [02:01:29] Oh, you are quite welcome. [02:01:30] I will send you the Ferranti's bill. [02:01:31] We can expense that, right? [02:01:32] Only if you drop ship it down here to Florida, I got to taste test it first. [02:01:33] Yeah, no problem. [02:01:34] No, it's funny. [02:01:35] They actually have a whole kit that they will send. [02:01:36] And it's like packed with dry ice. [02:01:37] It's got a little bit of ice on it. [02:01:38] It's got a little bit of ice on it. [02:01:39] It's got a little bit of ice on it. [02:01:40] It's got a little bit of ice on it. [02:01:41] It's got a little bit of ice on it. [02:01:42] It's got a little bit of ice on it. [02:01:43] It's got a little bit of ice on it. [02:02:15] All right. [02:02:16] Daniel, thank you for hanging in there with Mike. [02:02:22] Oh, you are welcome. [02:02:25] All right. [02:02:26] Bye guys. [02:02:27] Bye. [02:02:28] Thank you all. [02:02:29] Have a good evening. [02:02:31] Thank you. [02:02:32] We have any communications before tomorrow night? [02:02:34] I do, if you all could just... [02:02:35] Yeah, go for it. [02:02:36] Just not going to be real long. [02:02:38] But did Phil Dumas call anyone else today? [02:02:40] I'm sorry? [02:02:41] Phil Dumas. [02:02:42] Okay. [02:02:43] Phil Dumas, he may be a gentleman, the first number he saw, but he has a concept, and I'm [02:02:48] not 100% sold on it myself, but it's worth looking into. [02:02:51] I think he's already been working with the city. [02:02:54] He's interested in a seven acre parcel that's partially waterfront on the west side of 19 [02:02:58] that was planned for upper scale condos at one point. [02:03:02] Market dropped. [02:03:03] Anyway, what his concept is, if you could just write this down or make a mental note [02:03:08] and just Google motor coach villas, basically a motor coach is not a 22 foot Winnebago. [02:03:13] A motor coach is like you see Carrie Underwood touring in, like the big tour buses. [02:03:20] They're owned by affluent people. [02:03:21] And I guess a trend going on throughout the country out in the Midwest, in the Keys, in [02:03:25] Myrtle Beach, South Carolina, and Naples, is these people like going to destinations [02:03:30] where they can kind of have a home base away from their home home. [02:03:33] And at first I was like, what is a motor coach villa? [02:03:36] If you're in your motor coach, why would you want that? [02:03:38] And I saw some, I went to two websites. [02:03:42] One was called, if you want to write this down or make a mental note, or if you don't, [02:03:45] you don't have to, Desert Shores Resort, and the other one is Pelican Lake Motor Coach [02:03:50] Resort. [02:03:51] Desert Shores Resort is out west. [02:03:53] Pelican Lake Motor Coach Resort is in Naples. [02:03:56] And basically what it is, is you're buying a little plot to park your motor coach at, [02:04:01] and if it's done right, emphasis on if it's done right, they have patios, a community [02:04:09] pool, a homeowners association, gate and entrance, hopefully lush landscaping. [02:04:13] And basically what these people, baby boomer generation, what they're looking for with [02:04:17] these parks is a place to park their motor coach, have a larger kitchen, bathroom, hangout [02:04:25] area with a TV, hence the villa. [02:04:27] Maybe a nice walk-in shower compared to the box shower that are in the motor coaches. [02:04:31] Hangout area, nice gas fire pit, community pool, if they're on the water, fishing pier, [02:04:37] things like that, where they own it. [02:04:40] They purchase a small little parcel, have a villa next door, park their coach, and they're [02:04:44] there for six months at a time. [02:04:46] I just thought it was a cool concept. [02:04:48] I know the gentleman's been in touch with our staff at the development department. [02:04:54] When I first heard it, I was like, why do you need a villa if you have a motor coach? [02:04:57] When I looked at these websites, it's a really, really cool idea, and it's something I think [02:05:01] we should just kind of maybe educate ourselves on and not rule it out. [02:05:06] I think if it's done right, it could be a really cool concept. [02:05:08] Is this gentleman wanting to do this? [02:05:10] Yes, he's wanting to do this. [02:05:12] And I'm not overstepping. [02:05:13] I'm not trying to tell staff what to do on this. [02:05:16] It's their job to do what they think is right for the city, and if it needs to come to council, [02:05:21] then it can come to council. [02:05:22] But just educate yourselves a little bit, like I did today. [02:05:25] It's a really, really cool concept, and like I said, if done right, I think it could work [02:05:30] in our city limits and bring people from out of town to our city for kind of like vacation. [02:05:36] But they're not rentals. [02:05:37] They own them. [02:05:38] So they're going to take pride in them, hopefully. [02:05:40] And like I said, they're people that have assets that, you know, I don't think they're [02:05:44] looking to develop this and have it turn into a rundown. [02:05:46] They'll have to take it to Mobile Home Park. [02:05:47] It's a totally different concept. [02:05:49] So if you would, just appease me and check out, just Google that, Motor Coach Villas, [02:05:54] and maybe if it does ever come back to council, you can kind of have an idea of what it is, [02:05:58] because I didn't prior to today. [02:05:59] Anything else?

   This text was generated automatically from the meeting video. It is not a verbatim or official record. For exact wording, consult the video or the city clerk.

3. 3Adjournment▶ 2:06:00